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Business plan for blue chip in-house innovation
Business Plan Services was commissioned by this innovation based blue chip organisation in May 2005 to undertake a 6 week Industry and Market Research initiative broken down into distinct phases, milestones and deliverables for mdis (Metered Dose Inhaler) with specific reference to pmdi’s (Pressurised MDI). As substitute products such as DPI’s (Dry Powder Inhalers) were starting to gain market share, the client wanted to understand the competitive impact they would have on future MDI market performance. In addition the client company wanted to understand how the technical requirements of its own MDI product would evolve with reference to user preference, regulatory requirements, and medical practitioner prescription.
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Business plan for blue chip in-house innovation
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